About Us

"Salum" is a term rooted in the Latin language, evoking the image of the open sea: the open horizon, the waves disappearing into the distance, the freedom of travel. It is the beginning of a sensory journey where each fragrance becomes a route to follow.

The sea is the heart, but not the only protagonist: winds, scents, and landscapes intertwine around it. Salum tells not only of the water, but also of what surrounds it — nature, atmospheres, and the promise of places yet to be explored.

It was born from an idea by Massimiliano Minorini, an art director with extensive experience in the world of perfumery. With Salum, he has created a project that blends design and marine imagery, transforming olfactory notes into experiences to be lived.

Our journey has just begun.